Google Ads Management for Medical Practices

A patient with a new diagnosis or a referral searches a specialty and a location on Google. Your ad can be the first thing they see, but it is also subject to Google’s health advertising rules, privacy risks in your tracking tags, and a calendar that may already be full. Managing it well means handling all three.

Strategic Web Designs is a South Florida agency managing Google Ads for medical practices in South Florida and, remotely, across the country. This page covers what we build, what most agencies skip, and what to expect.

Why Medical Practices Need Google Ads Managed Differently

Four things set medical advertising apart.

Health advertising rules

Some categories need certification before ads run, and claims of a cure or unsupported results get refused, which can delay or risk the account.

Provider claims must be verifiable

Terms like board certified or top physician need a source. We only run what you can prove.

Capacity varies by location and specialty

One office may have a six-week wait while another has openings tomorrow. Advertising a full calendar wastes spent on calls you cannot book.

Tags can expose health information

A conversion tag on a page that reveals a condition can send that data to an ad platform, so page names, thank-you pages and form fields all matter.

What we build

Campaigns by specialty and location, each with its own budget and radius
A policy check before anything runs, reviewing your category against Google's health rules
Ad text built on verified, client-approved facts about providers and credentials
Landing pages matched to the ad's specialty and location, with the phone number visible
Call-first setup, using tracked numbers and ad hours matched to when your phones are staffed
Short lead forms hosted on your own site, asking only for name and phone number, with no symptom fields. We do not use Google's own lead forms for medical enquiries
A medical-specific negative keyword list, blocking searches for jobs, billing, records requests and patient portal logins
Plan-aware ads naming the insurance plans each office accepts

What Most Agencies skip

Spending Against Open Appointments

We check weekly which specialties and locations have openings, and shift budget there. Google cannot see your calendar, so someone has to tell it.

Tag and Thank-You Page Hygiene

We use generic thank-you pages and keep tracking tags off any page that reveals a condition or sits behind a login, and flag anything that needs your compliance advisor's review.

Conversions Without Patient Identity

We track bookings by click or call ID, never names or medical record numbers, and do not build remarketing audiences from treatment pages, in line with Google's restrictions on health-based ad targeting.

Existing Patients in Brand Searches

Patients searching your practice name for the portal or billing page are not new business. We separate that traffic so it does not inflate your numbers.

Timeline

Health ads often take longer to approve, and early data is thin. Expect two to four weeks before the first meaningful adjustments, and two to three months before cost per new patient becomes clear. We do not promise lead volume, cost, or a date.

What happens first:

Week 1

account access, a policy check against your category, and a review of every tag on your site

Weeks 1 to 2

audit of an existing account, or a new build by specialty and location

Weeks 1 to 3

landing page and tag fixes, including generic thank-you pages and symptom-free forms

Weeks 2 to 4

launch with daily spend checks and weekly capacity reviews

First report

what was spent, which searches produced calls, and how many became booked patients

What It Costs

Two separate costs apply. Ad budget is paid directly to Google, typically $2,000-$5,000 per month, structured as a flat monthly fee based on the number of locations and campaigns managed. Contract terms: a 3-month initial term, then month-to-month with 30 days' written notice to cancel. Cost depends on:
Which specialties are advertised, since cost per click varies widely between them
Number of locations, each with its own radius, budget and tracked number
Local competition, since health systems bidding in the same area raise the price of each click
Category restrictions, since some services need certification before spend can begin
The ad account and billing stay in your name. Google charges your card directly.

How We Report

One monthly report, in plain language, built around booked patients and never around individual patients.
Spend against booked new patients, by specialty and location
Calls by outcome: booked, existing patient, missed, wrong plan
Open capacity against ad spend, so you can see where budget went while slots were full
The searches that produced calls, and the ones we blocked
Policy notices received and how we resolved them
We report totals and the path a patient took to booking, never patient details.

Working with us remotely

We are based in South Florida with no staff or presence elsewhere. Google Ads is managed from the ad account, call data and reports, so almost none of it needs anyone in the room.

What we handle: account audit and build, keyword and ad work, policy checks on every ad, tag and thank-you page review, weekly checks and monthly reporting.

What we need from you: approval of credential and service claims, which locations and specialties have open slots, which calls became booked patients, and account and billing access in Google Ads. Your compliance advisor should review tags and forms on their end.

Communication runs through one named contact, by email between calls, with replies within one business day. We do not send patient information by email, and we ask that you do not either.

FAQ's

Can you advertise any medical service?

Not always. Some categories need certification or are restricted, which we check before building anything.

Do you use Google's lead forms?

Not for medical enquiries. We use short forms on your own pages instead.

Do you remarket to people who visited our site?

Not from pages about treatments or conditions. Google restricts personalized advertising based on health conditions.

Do you guarantee leads or a cost per patient?

No. The cost of a click depends on the auction, and bookings depend on your calendar and your phones. We show you the data every month.

Are you HIPAA compliant?

Your compliance advisor decides what applies to your practice. We keep patient identity out of the ad account and out of reports, and our agreement terms are {BAA_POLICY}. We are not a law firm.

Do you work with practices outside Florida?

Yes, remotely, as described above.

Get an audit

Our audit covers your category against Google’s health advertising policy, every tag and thank-you page on your site, your recent search terms, and how your ads line up with the specialties and locations that have real openings.