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Google Business Profile Management for Dental Practices

The profile you set up a few years ago isn’t the profile patients see today. Hours shift, a dentist leaves, a stranger suggests an edit, and last month’s review still sits unanswered. Google Business Profile management is the ongoing upkeep of that listing, and for a dental practice, upkeep is where most of the damage happens.

Strategic Web Designs is a South Florida agency. We manage Google Business Profiles for dental practices in South Florida and, remotely, across the country. This page covers what we do each month, what most agencies skip, and what to expect.

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Why Dental Practices Need This Handled Differently

Four things make a dental profile hard to leave alone.

Your profile competes in a three-way comparison. A patient looks at your profile, then two others nearby. They compare reviews, photos, hours, and whether the listing looks maintained, often before they reach your website.

Anyone can suggest edits. Patients, competitors, and automated tools can propose changes to your hours, phone number, website link, and category, and Google can accept a suggestion without asking you.

Dentists come and go. Each dentist can have a listing of their own, and reviews stay attached. A departure can keep sending patients to a dentist no longer at the practice.

Insurance status has to match your website. Patients who filter by plan click through to check, and any mismatch sends them to the next practice.

What we build

Each month, for a practice, we run:

  • Daily monitoring of the fields most often altered: phone number, website link, hours, categories, and business name, with any change reverted and logged.
  • Hours that match real life: regular, holiday, emergency, and temporary closures, updated the same day you tell us.
  • Services described in plain, accurate dental terms, removed the moment you stop offering them.
  • A photo schedule for the office, team, and equipment. Any photo with a patient in it requires the patient's written authorization first.
  • Updates posted to keep the profile current, such as a new associate, new hours, or a closure. We do not claim posts move your ranking.
  • Review handling: drafted replies for your approval that never confirm a reviewer was a patient, since that discloses health information.
  • Spam and policy reports prepared and submitted for fake or rule-breaking reviews.
  • One profile per office, and one per dentist where needed, kept separate and consistent.

What Most Agencies skip

Most agencies set up a profile once and report on it monthly. Nobody watches what happens in between.

Watching for edits nobody told you about. Google can apply a suggested change without asking you. We check daily instead of monthly, and when we find a change, we log the field, the old value, and the new value, then correct it.

Dentist turnover. When a dentist leaves, their listing does not disappear on its own. We ask for a departure date, mark the listing as the practice's rules require, update the team pages, and confirm reviews still point to the right office. A new dentist is added within the first week.

The gap between the profile and the phone. A profile that drives calls to a busy line still does damage. We track calls from the profile and report how many were answered. If calls are going unanswered at certain times, that is a staffing finding, and we say so.

Timeline and What Happens First

Edits to a profile are usually visible within days, up to a few weeks for some changes. Effects on map ranking build more slowly, and three to six months is a common range before new-patient calls move in a measurable way. We do not promise a position or a date.

Week 1

Manager access granted and a full snapshot of every field taken, so later changes can be compared.

Week 1

Phone number, website link, hours, categories, and dentist listings checked against reality.

Weeks 1 to 3

Services rewritten and a photo plan agreed.

Weeks 2 to 4

Review request text, reply approval, and spam reporting set up.

Ongoing

A monthly report on what the profile did and what we corrected.

What It Costs

  • Management is typically $300-$800 per month for a single office, with setup typically $500-$1,500 when the profile needs rebuilding first. Contract terms: month-to-month after a 3-month initial term, cancel anytime with 30 days' written notice.
  • Number of profiles: each office and each listed dentist needs monitoring.
  • Review volume: more reviews means more replies to draft and more reports to file.
  • Starting condition: a profile nobody has checked in a year takes longer to clean up.
  • One-off work, such as a new office or a change of ownership, is quoted separately.
  • Your profile stays in your account. We work as a manager on it.
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How We Report

  • One monthly report in plain language, covering:
  • Calls, direction requests, and website clicks from the profile, with month-on-month change
  • The searches people used to find the profile
  • New-patient calls against total calls, with each call's outcome
  • Reviews received, replies sent, and reports filed
  • A change log of every edit found on the profile and what we did about it
  • A patient may find you on the profile, read your site, and call two days later after searching your name directly. Last-click reporting credits that name search. Multi-touchpoint attribution shows the profile view that started the path.
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Working with us remotely

We are a South Florida agency with no staff or presence outside South Florida. Profile management happens from the profile itself, so most of it needs no one in the room.

What we handle: the kickoff call, screen share for manager access, daily monitoring, edits to services and hours and categories, drafting review replies, and the monthly report.

What we need from you: approving the manager access request, taking photos of the office and team, approving review replies before they post, telling us when a dentist joins or leaves or hours change, and sending review requests after visits.

Communication runs through one named contact, replies within one business day.

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FAQ's

Who owns the profile?

You do. We ask for manager access. If a former employee or agency holds ownership, we start the ownership request first.

They can suggest changes, and Google can accept them. That is why we check daily and keep a log.

Only if it breaks Google’s rules, and Google decides. We prepare the report. We cannot promise a removal or a date.

We do not claim they do. We use them to keep information current for patients who look.

We update the listing and the team pages together, and confirm reviews still point patients to the right office.

Yes, remotely, as described above.

Get an audit

The audit covers every field on your profile compared with your real hours, phone number, and services; any edits suggested or applied without your knowledge; listings for dentists who have left; and how many reviews have a reply.

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